Visual identity
Aparté
Coffee shop and bookstore in a transit area
- 360° art direction
- Brand guidelines
- Spatial design
Created for my master’s graduation project, Aparté is a fictional sub-brand of Cafés Richard, imagined as a hybrid stopover combining exceptional coffee with a curated selection of books in transit spaces.
The project creates a pause where graphic and spatial design transform unavoidable waiting time into a moment of choice.
The goal was to design a complete 360° identity, from naming and brand guidelines to furniture and uniforms, creating an immersive bubble of calm for travellers.
