Visual identity
Animot
Chocolate bars for children
- Packaging design
- Illustration
- Storytelling
In this fictional project, Lindt launches a children’s range combining the chocolatier’s expertise with the legacy of La Fontaine.
The creative direction draws on the world of the fables, with each original flavour illustrating a well-known quotation from a story.
The goal was to create a narrative and sensory experience.
